Aprende los nombres, responsabilidades y funciones de los puestos más habituales en marketing y publicidad. Dominar este vocabulario te ayudará a participar en reuniones, comprender ofertas de empleo y trabajar en equipos internacionales.
👩💼 Lesson 1: Marketing and Advertising Jobs
🇬🇧 English: Marketing and advertising teams include professionals with very different responsibilities. Some develop strategies, others create content, manage communities, analyse data or coordinate advertising campaigns.
In this lesson, you will learn how to identify these professionals, describe their responsibilities and explain how they collaborate on real marketing projects.
🇪🇸 Español: Los equipos de marketing y publicidad incluyen profesionales con responsabilidades muy diferentes. Algunos desarrollan estrategias, mientras que otros crean contenido, gestionan comunidades, analizan datos o coordinan campañas publicitarias.
En esta lección aprenderás a identificar estos puestos, describir sus funciones y explicar cómo colaboran en proyectos reales de marketing.
🖼️ Suggested image: A diverse marketing team working together in a modern office.
🎯 Lesson Objectives
By the end of this lesson, you will be able to:
- Identify common marketing and advertising job titles.
- Describe the main responsibilities of each professional.
- Differentiate between strategic, creative and analytical roles.
- Explain how different members of a marketing team collaborate.
- Talk about your own professional interests and career preferences.
🎧 Listen to the Introduction
Listen to the audio and write down three marketing jobs you hear. Then listen again and identify one responsibility connected to each role.
Note: If the audio does not play, try using an updated version of Chrome, Edge, Brave or Firefox.
💬 Warm-up
Which marketing job sounds most interesting to you? Explain your answer.
🖼️ Marketing Job Roles
Before studying the vocabulary, look carefully at the image below. Marketing professionals rarely work in isolation. A successful campaign usually requires close communication between creative, strategic, technical and analytical teams.
🔍 Look and Predict
- Which person might be responsible for analysing data?
- Who might be creating the visual materials?
- Which professional probably manages the overall campaign?
- What tools can you see in the image?
👔 Strategic and Management Roles
These professionals make decisions about objectives, positioning, budgets and the general direction of marketing activity.
| Job Title | Main Responsibility | Example | Spanish |
|---|---|---|---|
| Marketing Director | Leads the company's overall marketing strategy and supervises the department. | The marketing director approved the annual campaign plan. | Director de marketing |
| Brand Manager | Manages the identity, positioning and consistency of a brand. | The brand manager ensured that every advert used the same tone of voice. | Responsable de marca |
| Product Marketing Manager | Develops the positioning, messaging and launch strategy for a product. | The product marketing manager prepared the launch of the new feature. | Responsable de marketing de producto |
| Campaign Manager | Plans, coordinates and monitors individual marketing campaigns. | The campaign manager coordinated the budget, deadlines and teams. | Responsable de campañas |
| Content Strategist | Plans what content should be created, published and measured. | The content strategist developed the quarterly editorial calendar. | Estratega de contenidos |
✅ Quick Check
Who would be most directly responsible for ensuring that a product launch communicates the correct value proposition?
🎨 Creative and Content Roles
Creative professionals transform marketing strategies into messages, images, videos and memorable brand experiences.
| Job Title | Main Responsibility | Example | Spanish |
|---|---|---|---|
| Creative Director | Defines and supervises the overall creative vision of a campaign. | The creative director approved the final campaign concept. | Director creativo |
| Copywriter | Writes persuasive text for adverts, websites, emails and campaigns. | The copywriter created three alternative headlines for the advert. | Redactor publicitario |
| Graphic Designer | Creates visual materials for advertising, branding and digital communication. | The graphic designer produced the posters and social media templates. | Diseñador gráfico |
| Video Producer | Plans and produces video content for campaigns and digital platforms. | The video producer filmed a series of customer testimonials. | Productor de vídeo |
| UX Designer | Designs digital experiences that are useful, accessible and easy to navigate. | The UX designer simplified the checkout process. | Diseñador de experiencia de usuario |
| PR Specialist | Manages communication with the media and helps protect the organisation's reputation. | The PR specialist prepared and distributed the press release. | Especialista en relaciones públicas |
📱 Digital and Community Roles
| Job Title | Main Responsibility | Example | Spanish |
|---|---|---|---|
| Social Media Manager | Plans social media strategy, content, publishing and performance. | The social media manager prepared next month's posting schedule. | Responsable de redes sociales |
| Community Manager | Interacts with followers and manages conversations within an online community. | The community manager responded to comments and customer questions. | Gestor de comunidad |
| SEO Specialist | Improves a website's visibility in unpaid search engine results. | The SEO specialist improved the page titles and internal links. | Especialista en SEO |
| PPC Specialist | Creates and optimises paid advertising campaigns based on clicks or other results. | The PPC specialist reduced the campaign's cost per click. | Especialista en publicidad PPC |
| Email Marketing Specialist | Creates, segments, automates and evaluates email campaigns. | The email marketing specialist tested two newsletter subject lines. | Especialista en email marketing |
| Influencer Marketing Manager | Selects creators and coordinates collaborations between influencers and brands. | The influencer marketing manager negotiated three new partnerships. | Responsable de marketing de influencers |
🔄 Compare the Roles
Explain one difference between a Social Media Manager and a Community Manager.
📊 Analytical and Media Roles
| Job Title | Main Responsibility | Example | Spanish |
|---|---|---|---|
| Data Analyst | Examines data to identify patterns, evaluate performance and support decisions. | The data analyst reported a 30% increase in engagement. | Analista de datos |
| Market Research Analyst | Studies customers, competitors, market conditions and emerging trends. | The market research analyst identified two promising customer segments. | Analista de investigación de mercados |
| Media Buyer | Negotiates and purchases advertising space, placements or impressions. | The media buyer negotiated better rates with the publisher. | Comprador de medios |
🧩 Who Does What?
- Who would investigate why website conversions decreased?
- Who would study whether a new customer segment is commercially attractive?
- Who would negotiate the price of advertising space?
📘 Reading Comprehension — Meet the Marketing Team
Read the following text carefully. Pay attention to each employee's responsibilities and how the team works together.
Pixel Agency is preparing a campaign for a new fitness application. Sarah, the Social Media Manager, plans the content for Instagram, TikTok and LinkedIn. She works closely with Daniel, the Community Manager, who responds to comments and collects feedback from followers.
Tom is the SEO Specialist. He researches keywords and checks whether the campaign pages appear correctly in search results. Maria, the Copywriter, writes the headlines, advertisements and landing-page text.
Anna, the Graphic Designer, creates the visual materials, while Leo, the Data Analyst, monitors clicks, conversions and engagement. Mr Lewis, the Marketing Director, supervises the project and approves the final campaign before launch.
✅ Choose the Correct Answer
Who plans the content for social media platforms?
What does Daniel do?
Who writes the landing-page content?
Which professional monitors conversions and engagement?
What is Mr Lewis responsible for?
📈 Image-Based Exercise — Identify the Job Roles
Observe the people, tools and screens in the image. Use these visual clues to identify each professional.
🖼️ Insert an image showing a video editor, a copywriter, a data analyst and a graphic designer at work.
🔍 Choose the Correct Job Title
A person is using a professional camera and video-editing software. What is their job?
A person is writing headlines and advertising messages. What is their job?
A person is studying charts, conversion rates and campaign results. What is their job?
A person is creating a poster with design software. What is their job?
A person is replying to followers on several social media platforms. What is their job?
🤝 Teamwork Challenge — Build a Marketing Team
Imagine that a company is launching a new online language-learning platform. Choose five professionals for the project and explain what each person will do.
Available Roles
- Marketing Director
- Campaign Manager
- Copywriter
- Graphic Designer
- SEO Specialist
- Social Media Manager
- Community Manager
- Data Analyst
- Video Producer
- Email Marketing Specialist
🗣️ Useful Language
- We need a/an... because...
- This person will be responsible for...
- They will work closely with...
- Their main task will be to...
- Without this role, the team might...
✍️ Your Proposal
Write or present your team proposal. Include at least five job titles and five different responsibilities.
🧠 Vocabulary Review
Complete each sentence with the correct job title.
- The ____________________ writes persuasive headlines and advertising messages.
- The ____________________ studies campaign data and reports on conversions.
- The ____________________ improves a website's unpaid search visibility.
- The ____________________ interacts directly with followers and responds to comments.
- The ____________________ negotiates and purchases advertising placements.
- The ____________________ manages the identity and positioning of a brand.
- The ____________________ supervises the overall creative direction of a campaign.
- The ____________________ plans and coordinates a specific marketing campaign.
⚖️ Explain the Difference
Explain the difference between:
- A Social Media Manager and a Community Manager.
- A Data Analyst and a Market Research Analyst.
- A Marketing Director and a Campaign Manager.
- A Copywriter and a Graphic Designer.
✅ Lesson Summary
🇬🇧 English: Great work! You can now identify common marketing and advertising roles, describe their responsibilities and explain how different professionals collaborate during a campaign.
This vocabulary will help you understand job descriptions, participate in professional meetings and talk more confidently about marketing teams.
🇪🇸 Español: ¡Buen trabajo! Ahora puedes identificar puestos habituales de marketing y publicidad, describir sus responsabilidades y explicar cómo colaboran los distintos profesionales durante una campaña.
📈 Self-Assessment
Rate each statement from 1 to 5:
- I can name at least ten marketing jobs.
- I can describe the responsibility of each professional.
- I understand the difference between creative and analytical roles.
- I can explain how a marketing team works together.
- I can talk about the marketing job I would prefer.
🚀 Continue Learning with Mentes Altus
Practise this vocabulary in a personalised class and learn how to use it in interviews, presentations and professional conversations.
Use Intellego to improve your listening skills and access the downloadable lesson resources.