Aprende los conceptos clave del marketing y la publicidad con vocabulario esencial en inglés británico y americano, explicaciones y ejemplos.
📢 Basic Marketing and Advertising Vocabulary
👋 Welcome! ¡Bienvenido!
🇬🇧 English: In this introductory lesson, you’ll explore the essential vocabulary of the marketing and advertising world. From job titles to channels, platforms, and strategies, you’ll build a strong foundation with helpful examples, visuals, and activities. Ready to begin your jou ey into professional marketing English? 🚀 🇪🇸 Español: En esta lección introductoria, explorarás el vocabulario esencial del mundo del marketing y la publicidad. Desde puestos de trabajo hasta canales, plataformas y estrategias, crearás una base sólida con ejemplos útiles, imágenes y actividades. ¿Listo para comenzar tu camino en el inglés profesional del marketing? 🚀🎧 Listen to the Introduction
Note: If the audio doesn't play, try using Chrome, Brave, or Firefox.🖼️ Visual Vocabulary Reference
📊 1. Marketing Types
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Digital marketing | Digital marketing | Marketing using digital platforms like websites and social media. | We use digital marketing to improve our online presence. | Marketing digital |
| Content marketing | Content marketing | Creating valuable content to attract and retain customers. | Content marketing is great for building trust. | Marketing de contenidos |
| Email marketing | Email marketing | Sending promotional messages via email. | Our email marketing campaign reached 5,000 people. | Email marketing |
| Social media marketing | Social media marketing | Promoting products through social media platforms. | Social media marketing boosts engagement. | Marketing en redes sociales |
| Influencer marketing | Influencer marketing | Using famous individuals to promote a brand. | Influencer marketing works well with young audiences. | Marketing de influencers |
| Affiliate marketing | Affiliate marketing | Promoting products and ea ing commission on sales. | Affiliate marketing helps us increase sales. | Marketing de afiliación |
| Guerrilla marketing | Guerrilla marketing | Unconventional marketing methods to attract attention. | That guerrilla marketing stunt went viral. | Marketing de guerrilla |
| Direct marketing | Direct marketing | Reaching customers directly via communication like mail or calls. | We invested in direct marketing by post. | Marketing directo |
| Mobile marketing | Mobile marketing | Targeting people on their mobile devices. | Mobile marketing campaigns are on the rise. | Marketing móvil |
| Viral marketing | Viral marketing | Creating campaigns that spread organically online. | That video became viral marketing ove ight. | Marketing viral |
| Search engine marketing | Search engine marketing | Advertising on search engine platforms like Google. | Search engine marketing brought us new leads. | Marketing en buscadores |
| Video marketing | Video marketing | Using videos to promote a product or service. | Video marketing explains our product clearly. | Marketing en video |
| Experiential marketing | Experiential marketing | Marketing by creating engaging brand experiences. | We hosted an event using experiential marketing. | Marketing experiencial |
| Inbound marketing | Inbound marketing | Drawing in customers using helpful content. | Inbound marketing brings clients to us naturally. | Marketing de atracción |
| Outbound marketing | Outbound marketing | Pushing messages to customers through ads and outreach. | Outbound marketing includes TV and print ads. | Marketing tradicional |
| Brand marketing | Brand marketing | Focusing on building brand identity and value. | Brand marketing builds long-term loyalty. | Marketing de marca |
| Performance marketing | Performance marketing | Marketing focused on trackable results and ROI. | We track all results through performance marketing. | Marketing de rendimiento |
| Account-based marketing | Account-based marketing | Targeting specific clients with personalized marketing. | Account-based marketing targets only key accounts. | Marketing basado en cuentas |
| B2B marketing | B2B marketing | Business-to-business marketing strategies. | We run B2B campaigns for manufacturers. | Marketing empresarial |
| B2C marketing | B2C marketing | Business-to-consumer marketing strategies. | Our B2C strategy includes Instagram ads. | Marketing al consumidor |
👥 2. Marketing & Advertising Jobs
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Marketing manager | Marketing manager | Leads the marketing department and oversees campaigns. | The marketing manager approved the new strategy. | Gerente de marketing |
| Brand manager | Brand manager | Responsible for the image and reputation of a brand. | The brand manager launched a rebranding project. | Responsable de marca |
| Art director | Art director | Leads the visual design and creative aspects. | The art director chose the final layout. | Director de arte |
| Copywriter | Copywriter | Writes persuasive content for ads and marketing. | Our copywriter created a catchy slogan. | Redactor publicitario |
| Graphic designer | Graphic designer | Creates visual content using software tools. | The graphic designer made the poster. | Diseñador gráfico |
| Digital strategist | Digital strategist | Plans online marketing strategies and tools. | The digital strategist analyzed web traffic. | Estratega digital |
| Media buyer | Media buyer | Purchases ad space for marketing campaigns. | Our media buyer got a great deal on placements. | Comprador de medios |
| Market researcher | Market researcher | Studies market conditions to identify opportunities. | The market researcher conducted surveys. | Investigador de mercado |
| Advertising executive | Advertising executive | Coordinates advertising campaigns and client relations. | The advertising executive met with the client. | Ejecutivo de publicidad |
| Social media manager | Social media manager | Manages social media accounts and content. | The social media manager scheduled the posts. | Gestor de redes sociales |
| Public relations officer | Public relations officer | Maintains a good image of the company in public. | The PR officer released a statement to the press. | Responsable de relaciones públicas |
| Account manager | Account manager | Manages client accounts and relationships. | Our account manager handled the project smoothly. | Gestor de cuentas |
| Creative director | Creative director | Oversees the creative vision of campaigns. | The creative director presented the concept. | Director creativo |
| Marketing analyst | Marketing analyst | Uses data to evaluate marketing performance. | The analyst spotted a drop in engagement. | Analista de marketing |
| Media planner | Media planner | Chooses the best media channels for campaigns. | The media planner selected prime-time slots. | Planificador de medios |
| UX designer | UX designer | Designs user-friendly digital interfaces. | The UX designer improved the app layout. | Diseñador de experiencia de usuario |
| Content creator | Content creator | Produces original content for digital channels. | The content creator posted a new video. | Creador de contenido |
| Community manager | Community manager | Engages with the brand’s online community. | The community manager replied to comments. | Community manager |
| Email marketing specialist | Email marketing specialist | Focuses on campaigns through email platforms. | The specialist optimized our open rates. | Especialista en email marketing |
| SEO specialist | SEO specialist | Improves website ranking on search engines. | The SEO specialist updated our keywords. | Especialista en SEO |
📡 3. Channels and Media
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Television | Television | Broadcast visual content to a wide audience. | We placed the ad on national television. | Televisión |
| Radio | Radio | Audio broadcast channel for advertisements and music. | The radio campaign reached thousands. | Radio |
| Newspaper | Newspaper | A printed publication used to display ads and news. | The ad was published in the Sunday newspaper. | Periódico |
| Magazine | Magazine | A periodic publication with articles and ads. | They advertised in a fashion magazine. | Revista |
| Billboard | Billboard | Large outdoor advertising structure. | The new campaign is on a highway billboard. | Valla publicitaria |
| Direct mail | Direct mail | Promotional materials sent to individuals by post. | We sent coupons through direct mail. | Correo directo |
| Electronic mail used for direct communication. | We use email for product updates. | Correo electrónico | ||
| Social media | Social media | Platforms for user interaction and advertising. | Social media is key to brand awareness. | Redes sociales |
| Search engine | Search engine | Web tools that retu results based on queries. | Google is a powerful search engine for ads. | Motor de búsqueda |
| Website | Website | Online presence of a brand or service. | Our website features all new products. | Sitio web |
| Streaming platform | Streaming platform | Online video/audio services like Netflix or Spotify. | They promoted on a streaming platform. | Plataforma de streaming |
| Blog | Blog | A regularly updated website with articles. | We posted the launch on our blog. | Blog |
| Podcast | Podcast | Audio series available for download or streaming. | Our ad was heard in a podcast episode. | Podcast |
| Mobile app | Mobile app | Applications installed on mobile devices. | They advertise inside their mobile app. | Aplicación móvil |
| SMS | SMS | Text messaging used for marketing offers. | We sent promo codes via SMS. | Mensaje de texto |
| Outdoor advertising | Outdoor advertising | Advertisements in public spaces. | Bus stops are great for outdoor advertising. | Publicidad exterior |
| Point-of-sale display | Point-of-sale display | Promotional material near products in stores. | The point-of-sale display increased sales. | Publicidad en el punto de venta |
| Flyer | Flyer | A small printed sheet with promotional content. | They handed out flyers at the mall. | Folleto |
| Banner ad | Banner ad | Rectangular ads displayed on websites. | The banner ad appeared on a blog. | Publicidad en banner |
| Event sponsorship | Event sponsorship | Funding events in exchange for brand visibility. | We sponsored a local food fair. | Patrocinio de eventos |
🏷️ 4. Campaign Keywords
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Campaign | Campaign | An organized series of promotional activities. | The campaign launches next week. | Campaña |
| Target audience | Target audience | The specific group a campaign aims to reach. | We identified our target audience. | Público objetivo |
| Call to action | Call to action | Phrase encouraging the viewer to take action. | The ad ends with a strong call to action. | Llamado a la acción |
| Conversion | Conversion | Tu ing viewers into customers. | Our conversion rate increased this month. | Conversión |
| Landing page | Landing page | A webpage designed for a specific campaign. | The landing page has a registration form. | Página de aterrizaje |
| Engagement | Engagement | Level of interaction users have with content. | Engagement on Instagram is high. | Interacción |
| Reach | Reach | Number of unique users who saw the campaign. | Our campaign reach was 10,000 users. | Alcance |
| Impression | Impression | How many times content is displayed. | The ad received 50,000 impressions. | Impresión |
| Click-through rate | Click-through rate | Percentage of users who click a link. | The click-through rate is 2.3%. | Tasa de clics |
| Conversion rate | Conversion rate | Percentage of conversions per visitor. | We improved our conversion rate. | Tasa de conversión |
| Offer | Offer | A discount or deal promoted in a campaign. | The ad includes a special offer. | Oferta |
| Promotion | Promotion | A limited-time marketing event. | We're launching a seasonal promotion. | Promoción |
| Lead | Lead | A potential customer showing interest. | We generated 100 leads last week. | Cliente potencial |
| Traffic | Traffic | Visitors to a website or platform. | Our web traffic doubled this month. | Tráfico |
| Budget | Budget | The amount allocated to the campaign. | The ad campaign has a $5,000 budget. | Presupuesto |
| Segment | Segment | A specific part of an audience. | We targeted the youth segment. | Segmento |
| Message | Message | The main idea conveyed in the campaign. | The message was clear and persuasive. | Mensaje |
| Timing | Timing | Strategic moment when the campaign is launched. | Good timing can boost engagement. | Momento |
| Testing | Testing | Trying variations to optimize the campaign. | A/B testing showed which version worked best. | Pruebas |
| Call-to-action button | Call-to-action button | A clickable button prompting user action. | The call-to-action button said “Buy Now.” | Botón de acción |
🧰 5. Digital Tools & Platforms
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Google Analytics | Google Analytics | A tool to track website traffic and behavior. | We use Google Analytics to understand our visitors. | Google Analytics |
| Meta Ads Manager | Meta Ads Manager | Platform for creating and managing Facebook & Instagram ads. | She runs campaigns using Meta Ads Manager. | Administrador de Anuncios de Meta |
| Canva | Canva | Online tool for creating marketing visuals easily. | He designed the banner on Canva. | Canva |
| Mailchimp | Mailchimp | Email marketing tool for automated campaigns. | We scheduled our emails using Mailchimp. | Mailchimp |
| Hootsuite | Hootsuite | Platform for managing social media posts and analytics. | Hootsuite helps us program posts in advance. | Hootsuite |
| SEMrush | SEMrush | SEO and marketing analytics tool. | We researched keywords with SEMrush. | SEMrush |
| Google Ads | Google Ads | Platform for advertising on Google search and sites. | Google Ads increased our visibility. | Google Ads |
| TikTok Business Suite | TikTok Business Suite | Tool to manage and analyze TikTok ads. | Our campaign was tracked in TikTok Business Suite. | Gestor de TikTok Business |
| LinkedIn Campaign Manager | LinkedIn Campaign Manager | Tool for launching ads on LinkedIn. | B2B campaigns use LinkedIn Campaign Manager. | Gestor de campañas de LinkedIn |
| Notion | Notion | All-in-one workspace to organize marketing content. | Our content calendar is in Notion. | Notion |
| Google Tag Manager | Google Tag Manager | Tool to add tracking tags without editing code. | We installed GTM for better tracking. | Google Tag Manager |
| Zapier | Zapier | Automates tasks between marketing tools. | We connect forms and emails using Zapier. | Zapier |
| Typeform | Typeform | Interactive form builder for surveys and leads. | The quiz was built with Typeform. | Typeform |
| Trello | Trello | Project management tool using boards and cards. | We use Trello for content scheduling. | Trello |
| Slack | Slack | Messaging tool for marketing teams. | We coordinate campaigns on Slack. | Slack |
| Buffer | Buffer | Social media scheduling platform. | She uses Buffer to manage Twitter posts. | Buffer |
| Shopify | Shopify | E-commerce platform to sell products online. | Our store runs on Shopify. | Shopify |
| Wix | Wix | Website builder with marketing features. | They launched their site with Wix. | Wix |
| WordPress | WordPress | Content management system for blogs and websites. | The campaign blog is on WordPress. | WordPress |
| CRM | CRM | Customer Relationship Management tool. | We use a CRM to track leads. | Sistema de gestión de clientes |
📊 6. Metrics and KPIs
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Key Performance Indicator (KPI) | Key Performance Indicator | Measurable value indicating how well objectives are met. | Monthly sales are one of our KPIs. | Indicador clave de rendimiento |
| Retu on Investment (ROI) | Retu on Investment | Profit from an investment relative to cost. | Our ROI doubled after the campaign. | Reto o de la inversión |
| Cost per Click (CPC) | Cost per Click | Amount paid for each ad click. | Our average CPC is $0.30. | Costo por clic |
| Click-Through Rate (CTR) | Click-Through Rate | Ratio of users who clicked on a link or ad. | Our ad has a 5% CTR. | Tasa de clics |
| Conversion Rate | Conversion Rate | Percentage of users who completed a desired action. | The landing page had a 10% conversion rate. | Tasa de conversión |
| Engagement Rate | Engagement Rate | Measures user interaction with content (likes, comments). | Our Instagram post has high engagement rate. | Tasa de participación |
| Traffic | Traffic | Number of visitors to a site. | Website traffic increased last month. | Tráfico |
| Bounce Rate | Bounce Rate | Percentage of users who leave without interaction. | A high bounce rate indicates poor user experience. | Tasa de rebote |
| Impressions | Impressions | Number of times content is displayed. | The ad got 50,000 impressions. | Impresiones |
| Leads | Leads | Potential customers who have shown interest. | We collected 100 leads from the webinar. | Clientes potenciales |
| Customer Acquisition Cost (CAC) | Customer Acquisition Cost | Cost to acquire a new customer. | Our CAC is currently $25. | Costo de adquisición |
| Lifetime Value (LTV) | Lifetime Value | Total revenue expected from a customer. | The average LTV is $450. | Valor de vida del cliente |
| Sessions | Sessions | Visits to a website within a time frame. | We had 12,000 sessions last month. | Sesiones |
| Goal completion | Goal completion | When a defined objective is achieved. | Sign-ups count as goal completions. | Objetivo cumplido |
| Open Rate | Open Rate | Percentage of opened emails in a campaign. | The email had a 40% open rate. | Tasa de apertura |
| Chu Rate | Chu Rate | Percentage of customers who stop using a service. | Our chu rate decreased by 3%. | Tasa de cancelación |
| Form Submissions | Form Submissions | Number of completed contact or registration forms. | We had 300 form submissions this week. | Formularios enviados |
| Page Views | Page Views | Number of times a web page is viewed. | This blog post got 10,000 views. | Vistas de página |
| Sales Volume | Sales Volume | Total quantity of items sold. | Sales volume increased after the ad campaign. | Volumen de ventas |
| Customer Retention | Customer Retention | Ability to keep existing customers over time. | Loyalty programs improve customer retention. | Retención de clientes |
🖼️ 7. Ad Formats
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Banner ad | Banner advert | A rectangular image ad displayed on websites. | The homepage showed a banner ad for shoes. | Publicidad en banner |
| Video ad | Video advert | A short promotional video shown before or during content. | We launched a YouTube video ad campaign. | Anuncio en video |
| Popup ad | Popup advert | An ad that opens in a new browser window. | Popup ads can be annoying for users. | Ventana emergente |
| Interstitial ad | Interstitial advert | Full-screen ad appearing at transitions (e.g., between pages). | The app showed an interstitial ad before the next level. | Anuncio intersticial |
| Native ad | Native advert | Ad that blends in with the surrounding content. | This article contains native advertising. | Publicidad nativa |
| Sponsored post | Sponsored post | Paid content on social media or blogs. | The influencer posted a sponsored story. | Publicación patrocinada |
| Search ad | Search ad | Ad shown on search engine results pages (SERPs). | Our search ad appeared on Google. | Anuncio de búsqueda |
| Display ad | Display ad | Visual ad with text, images, and links. | The blog had display ads from various brands. | Anuncio gráfico |
| Carousel ad | Carousel advert | Ad with multiple scrollable images or cards. | Facebook carousel ads allow more product visuals. | Anuncio en carrusel |
| Story ad | Story advert | Short full-screen ad in stories (Instagram, Facebook). | We created engaging Instagram story ads. | Anuncio en historia |
| Audio ad | Audio advert | Promotional message played during streaming audio. | Spotify includes audio ads in the free plan. | Anuncio de audio |
| In-app ad | In-app advert | Ad shown within a mobile app interface. | The game displayed in-app ads after every level. | Publicidad dentro de apps |
| Email ad | Email advert | Promotional content sent via email campaigns. | They received an email ad about a discount. | Anuncio por correo electrónico |
| Text ad | Text advert | Simple ad using only text (commonly in search engines). | Text ads often appear on Google. | Anuncio de texto |
| Programmatic ad | Programmatic advert | Automated ad buying based on user data. | They use programmatic ads to target specific users. | Publicidad programática |
| Out-of-home ad | Out-of-home ad | Billboards, signs, and other public-space advertising. | Bus shelters often have out-of-home ads. | Publicidad exterior |
| Billboard | Billboard | Large outdoor board used for advertisements. | The highway billboard promotes soda. | Valla publicitaria |
| Flyer | Flyer | Printed promotional paper handout. | They gave out flyers for the opening event. | Folleto |
| Brochure | Brochure | Folded document used for advertising products/services. | The travel agency printed a colorful brochure. | Folleto plegado |
| QR code ad | QR code ad | An ad with a QR code linking to a website. | Scan the QR code for more info. | Anuncio con código QR |
🎯 8. Targeting & Research
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Target audience | Target audience | Group of people most likely to buy a product or service. | Our target audience is young professionals. | Público objetivo |
| Customer profile | Customer profile | A detailed description of a typical customer. | We created customer profiles to design the campaign. | Perfil del cliente |
| Demographics | Demographics | Statistical data about a population (age, gender, income). | Demographics help define market segments. | Demografía |
| Psychographics | Psychographics | Information about lifestyle, values, and attitudes. | Psychographics reveal buying motivations. | Psicografía |
| Segmentation | Segmentation | Dividing a market into groups with similar needs. | We use segmentation to tailor our messages. | Segmentación |
| Focus group | Focus group | A moderated discussion with a group for feedback. | The focus group helped refine the product. | Grupo focal |
| Survey | Survey | Set of questions to collect opinions or data. | We ran a customer satisfaction survey. | Encuesta |
| Sampling | Sampling | Selecting a subset to represent the whole population. | We used sampling for faster results. | Muestreo |
| Market research | Market research | The process of gathering data on consumers and markets. | Market research showed demand was high. | Investigación de mercado |
| Quantitative research | Quantitative research | Research involving numerical data and statistics. | Surveys provide quantitative research results. | Investigación cuantitativa |
| Qualitative research | Qualitative research | Research focused on opinions, motivations, and feelings. | Focus groups provide qualitative insights. | Investigación cualitativa |
| Field research | Field research | Data collection outside the workplace or lab. | Our team conducted field research in the mall. | Investigación de campo |
| Desk research | Desk research | Using existing data sources for analysis. | She did desk research using company reports. | Investigación de escritorio |
| Consumer behavior | Consumer behaviour | The study of why people buy products or services. | We analyze consumer behavior monthly. | Comportamiento del consumidor |
| Purchase intent | Purchase intent | How likely a consumer is to buy something. | Ads were optimized to increase purchase intent. | Intención de compra |
| Brand awareness | Brand awareness | How familiar consumers are with a brand. | The campaign boosted brand awareness. | Reconocimiento de marca |
| Audience targeting | Audience targeting | Reaching the right audience with tailored messages. | Facebook ads allow precise audience targeting. | Segmentación de audiencia |
| Retargeting | Retargeting | Serving ads to users who already visited a site. | We used retargeting to bring back visitors. | Redireccionamiento |
| Customer jou ey | Customer jou ey | Steps a customer takes before buying. | Mapping the customer jou ey improves conversions. | Viaje del cliente |
| User persona | User persona | Fictional character representing ideal customers. | We created personas to design the experience. | Usuario tipo / persona |
📌 9. Strategy & Planning
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Marketing strategy | Marketing strategy | Long-term plan to reach marketing goals. | We updated our marketing strategy for next year. | Estrategia de marketing |
| Marketing plan | Marketing plan | A document that outlines strategies, channels, and goals. | We reviewed the quarterly marketing plan. | Plan de marketing |
| Campaign | Campaign | A coordinated set of activities to promote a product. | The spring campaign launched last week. | Campaña |
| Brand positioning | Brand positioning | The place a brand occupies in the consumer's mind. | Apple’s brand positioning is premium and innovative. | Posicionamiento de marca |
| Branding | Branding | Process of building a brand's identity and image. | Good branding makes you stand out in the market. | Branding / construcción de marca |
| Value proposition | Value proposition | Promise of value a brand delivers to customers. | Our value proposition is based on speed and reliability. | Propuesta de valor |
| Goal setting | Goal setting | Defining measurable objectives. | Goal setting is key for performance tracking. | Establecimiento de objetivos |
| Budget allocation | Budget allocation | Distribution of funds across campaigns or channels. | Budget allocation must reflect priorities. | Distribución del presupuesto |
| Timeline | Timeline | Schedule of tasks and deadlines. | We follow a strict timeline for our campaigns. | Cronograma |
| Content calendar | Content calendar | Plan for publishing content across platforms. | We organize Instagram posts in a content calendar. | Calendario de contenidos |
| SWOT analysis | SWOT analysis | Framework analyzing strengths, weaknesses, opportunities, threats. | We began with a SWOT analysis of the brand. | Análisis FODA |
| Marketing funnel | Marketing funnel | Model describing stages from awareness to purchase. | Our funnel focuses on nurturing leads. | Embudo de marketing |
| Action plan | Action plan | List of specific steps to achieve a strategy. | The action plan included a product launch. | Plan de acción |
| Competitive analysis | Competitive analysis | Research on competitor strengths and weaknesses. | The team conducted a full competitive analysis. | Análisis de la competencia |
| Objectives and Key Results (OKRs) | Objectives and Key Results | Goal-setting framework measuring outcomes. | We set OKRs every quarter. | Objetivos y resultados clave |
| Gantt chart | Gantt chart | Visual timeline for project tasks. | We use a Gantt chart to track tasks. | Diagrama de Gantt |
| SMART goals | SMART goals | Specific, Measurable, Achievable, Relevant, Time-bound goals. | Our team uses SMART goals to stay focused. | Metas SMART |
| Milestones | Milestones | Significant checkpoints in a plan or project. | We celebrated project milestones with bonuses. | Hitos |
| Risk assessment | Risk assessment | Evaluating potential problems before they occur. | We do a risk assessment before new launches. | Evaluación de riesgos |
| Scenario planning | Scenario planning | Anticipating and preparing for possible futures. | Scenario planning helps us adapt quickly. | Planificación de escenarios |
📣 10. Public Image & Public Relations
| 🇺🇸 American English | 🇬🇧 British English | 📘 Definition (English) | 💬 Example | 🇪🇸 Spanish |
|---|---|---|---|---|
| Public relations | Public relations | Managing how an organization is perceived by the public. | Our PR team issued a press release after the incident. | Relaciones públicas |
| Media coverage | Media coverage | How the media reports on a person, brand, or event. | The event received widespread media coverage. | Cobertura mediática |
| Press release | Press release | Official written statement issued to the media. | They issued a press release about the merger. | Comunicado de prensa |
| Spokesperson | Spokesperson | Someone who represents a company in public or to media. | The CEO acted as the official spokesperson. | Portavoz |
| Reputation management | Reputation management | Controlling and improving public perception of a brand. | Social media plays a role in reputation management. | Gestión de reputación |
| Crisis communication | Crisis communication | Strategies used during a brand-related crisis. | The PR team prepared crisis communication guidelines. | Comunicación de crisis |
| Brand ambassador | Brand ambassador | Person who promotes and represents a brand positively. | She works as a brand ambassador for the product. | Embajador de marca |
| Event sponsorship | Event sponsorship | Financial support for events in exchange for brand visibility. | They gained visibility through event sponsorship. | Patrocinio de eventos |
| Corporate social responsibility | Corporate social responsibility | Company initiatives to contribute to society and the environment. | CSR is vital for mode branding strategies. | Responsabilidad social corporativa |
| Media kit | Media kit | A package of promotional materials for media use. | The media kit included high-resolution logos. | Kit de medios |
| Press conference | Press conference | Event where jou alists receive news and ask questions. | The mayor gave a press conference this mo ing. | Rueda de prensa |
| Influencer partnership | Influencer partnership | Collaboration with influencers for brand promotion. | The campaign involved several influencer partnerships. | Colaboración con influencers |
| Online reputation | Online reputation | How a brand is perceived on digital platforms. | Bad reviews hurt online reputation. | Reputación online |
| Word of mouth | Word of mouth | Information about a brand passed from person to person. | Word of mouth built our customer base. | Boca a boca |
| Brand trust | Brand trust | Level of confidence consumers have in a brand. | Brand trust leads to customer loyalty. | Confianza de marca |
| Social proof | Social proof | People follow actions of others when making decisions. | Customer reviews offer strong social proof. | Prueba social |
| Testimonials | Testimonials | Positive statements from customers used to promote a brand. | We included testimonials on our landing page. | Testimonios |
| Media outlet | Media outlet | Organization that delivers news to the public. | The story appeared on several media outlets. | Medio de comunicación |
| Image crisis | Image crisis | Serious damage to a brand’s reputation. | The leak caused an image crisis for the brand. | Crisis de imagen |
| Publicity stunt | Publicity stunt | Attention-grabbing action to get media coverage. | The brand did a publicity stunt with celebrities. | Truco publicitario |
✅ Summary
🇬🇧 Great start! You’ve now lea ed the core vocabulary that will help you understand the basics of marketing and advertising. 🎯 🇪🇸 ¡Gran comienzo! Ahora conoces el vocabulario clave que te ayudará a entender lo básico del marketing y la publicidad. 🎯 ×
Understanding Key Marketing Terms
Pregunta 1: What does 'target audience' refer to?
Pregunta 2: What is a 'call to action'?
Pregunta 3: Which of these is a common KPI?
Pregunta 4: Which one is not a social media platform?
Pregunta 5: What does 'branding' involve?
Pregunta 6: What is a press release used for?
Pregunta 7: What does a 'landing page' do?
Pregunta 8: SEO stands for:
Pregunta 9: A 'marketing funnel' describes:
Pregunta 10: What’s a ‘testimonial’ in marketing?